The Irrigation Association’s Smart Irrigation Month Committee named the recipients of its Smart Marketing Contest, designed to recognize the best efforts of 2011 to promote the initiative. IA designated July as Smart Irrigation Month in 2006 to promote efficient watering practices, technologically advanced irrigation products and water conservation. The initiative encourages irrigation professionals to promote water efficiency to business partners, customers and water end users.
Winners were selected by a neutral panel of judges based on overall messaging, quality and creativity, as well as the integration and positioning of Smart Irrigation Month branding into their campaigns.
Contest winners were named in six categories:
Agriculture: Reinke Manufacturing (Deshler, Neb.)
Small Business: Rainscapes (Maryville, Tenn.)
Manufacturer: The Toro Company (Riverside, Calif.)
Distributor: Aqua-Flo Supply (Goleta, Calif.)
Affiliate: Atascadero Mutual Water Company (Atascadero, Calif.)
Contractor: Del Conte’s Landscaping (Fremont, Calif.)
“It’s great to see more companies embracing and promoting water efficiency, and Smart Irrigation Month in particular,” said Dave Magner, sales and business development manager, Rain Bird Corporation, who chairs IA’s Smart Irrigation Month Committee. “Contest entries increased significantly this year and the winners were not only impressive in their actions and passion in support of Smart Irrigation Month, but also provided wonderful examples for others to follow. We hope to see even more companies promote Smart Irrigation Month and water-efficient irrigation in 2012. Supporting this initiative is good for the companies involved, good for the industry and good for the planet.”
Winners were recognized during the Irrigation Show’s General Session and in the Smart Irrigation Month Idea Gallery. They will also be showcased on the IA and Smart Irrigation Month web sites. All IA members are encouraged to submit entries in 2012, regardless of business size or segment (agriculture, turf/landscape or golf). The deadline is Aug. 31, 2012.
Industry professionals can find contest details, resources and ideas for promotions at www.smartirrigationmonth.org.