Mark Woody, president of Palfinger North America, was installed as the 50th president of NTEA – The Association for the Work Truck Industry.

Mark Woody to serve as NTEA president

Mark Woody, president of Palfinger North America, was installed as the 50th president of NTEA – The Association for the Work Truck Industry. Woody accepted this responsibility from immediate past president Shawn Jacobs, president and CEO of STS Trailer & Truck Equipment in Indianapolis at the President’s Breakfast and Annual Meeting held in conjunction with The Work Truck Show 2014.


“I look forward to filling this role and am driven to work hard to lead the NTEA during its 50th year of serving the work truck industry,” said Woody.


Woody has served the work truck industry for 20 years. He began his industry career at Palfinger North America, where he served as director of sales and marketing from 1993-2001. He was then promoted to his current position as president.


Under Woody’s leadership, Palfinger North America employs more than 1,000 people throughout North and Latin America. Palfinger North America designs and manufactures a broad range of quality commercial truck equipment, including knuckle boom cranes, forestry/recycling cranes, truck bodies, liftgates, aerial lifts, cable hosts, hook-lifts, mechanic trucks and truck-mounted forklifts.


He is an active member of the Palfinger Global Executive Team and served as president of the Articulating Crane Council of North America, an NTEA affiliate division, from 2003-2005.