GIE+EXPO 2018 and HNA, October 17-19, Louisville, Ky., will feature new Wednesday hours for landscape industry professionals. As a result of the shows’ continued growth, a new format will be implemented, allowing contractors an extra day on the show floor.

Following an earlier dealer preview on Wednesday, October 17, the indoor exhibits will open for the entire industry from 3 to 7 p.m., including a welcome reception on the show floor beginning at 5 p.m. The indoor exhibits and Outdoor Demonstration Area will be open Thursday and Friday for all industry members.

To kick off the show on Wednesday, show management has added a keynote specifically for landscape contractors. The session, set for 1:30 – 3 p.m., will feature Dr. Robert Ballard, oceanographer and former U.S. Navy officer. Best known for his discovery of the RMS Titanic in 1985, 70-plus years after it sank in the middle of the Atlantic Ocean, Ballard combines his passion for the last great uncharted territory and a practical approach to team building and execution to entertain and motivate audiences. His presentation for contractors, sponsored by John Deere, is included with trade show registration.

“This year’s show is a must-attend event for industry members who are looking to move their businesses to the next level,” said Kris Kiser, president and CEO of the Outdoor Power Equipment Institute. “With the addition of trade show hours for contractors on Wednesday and an incredible keynote on the lineup, GIE+EXPO continues to be extremely valuable business investment for exhibitors and attendees alike.”

For more information visit www.gie-expo.com