O.W. Lee, a manufacturer of high-end outdoor furniture, casual fireside fire pits and accessories located in Ontario, Calif., announced two new quick-ship programs, allowing faster access to inventory for designers and retailers in all regions. The program includes the company’s Santorini Fire Pit and a Monterra Chat & Fire Pit Set, which can now be shipped within 10 working days from receipt of completed sales orders. The quick ship programs have been entitled, “Fast as Fire, On Demand” and will be available to O.W. Lee’s customers from March 1, 2012 through Aug. 31, 2012.
“We developed the new “Fast as Fire, On Demand” program with quicker lead times on key products to maximize our customers’ success with our lines,” says Terri Lee Rogers, president. “In addition, we wanted to ensure popular items could be delivered in a timely manner for their short lead-time installations.”
The Santorini Fire Pit quick-ship initiative includes a choice of three hearth tops. The 42-inch hearth tops feature hand-cut ceramic tiles in Sand, Mocha or Calico. The Santorini Fire Pit has a rich Espresso finish and comes with burner assembly. Fire ring inserts can be ordered such as a Log Kit with lava rock granules, Ceramic Rock Kit with lava rock granules, Glass Kit with decorative glass in two colors, or Lava Granules only.
The Monterra Chat & Fire Pit Set was conceptualized to offer a combination of O.W. Lee’s popular Monterra Club Chairs and Vesuvius Chat Height Fire Pit. The chair options are the Monterra Spring Base Club Chair and Monterra Swivel Club Chair, both with Espresso frames and Fife Ginger fabric cushions. The Vesuvius fire pit base is paired with a Richmond 54-inch round hearth top in cast aluminum. “This pairing provides coordinated design style at a great price point,” says Rogers.
The Richmond hearth top frame is Espresso in fashion with the frames of the Monterra Club Chairs. Fire ring inserts featured in the Monterra Chat & Fire Pit Set are the same as with the Santorini Fire Pit program.
O.W. Lee leased a 25,000-square-foot warehouse to store the inventory for both of the new quick-ship programs. The building is adjacent to the company’s upholstery department and in close proximity to the main manufacturing plant, making shipments to customers easy and fast.
To make the quick-ship programs more accessible to landscape designers, outdoor room contractors and retailer dealers, O.W. Lee will be displaying both the Santorini Fire Pit and Monterra Chat & Fire Pit Set at the Hearth, Patio and Barbecue Expo 2012. The show will take place March 1-3 in Atlanta. Company representatives will be on site to answer questions about the quick-ship options and outdoor space layout concepts.