The Professional Landcare Network (PLANET) encourages all green industry professionals to attend its Executive Forum — Mastering the New Economy: Today’s Tools for Tomorrow’s Success — February 17–21, 2010, at the brand new ARIA Resort & Casino in Las Vegas. This year’s Forum will also include the association’s annual Leadership Meeting (formerly held in the summer) to provide members with the best of both events in one grand location.

Over the course of three days, attendees will hear from Jeff Thredgold, CSP, of Thredgold Economic Associates about the impact of better economic performance on the green industry and the outlook for residential and commercial real estate. In an informal interview with industry veteran, Burton S. Sperber, founder, CEO, and chairman of the board of directors of ValleyCrest Landscape Companies, they’ll learn the secret to thriving during the last 60 years of up and down economic environments. From consultant and author Kevin Kehoe, along with Frank Ross, an astute construction economist, financial consultant, and author; and Jeff Harkness, experienced in delivering comprehensive business growth, financial planning, and exit strategy services to green industry companies, they’ll receive practical tools and examples of how-tos of the three core strategies — marketing, financial, and operational — that improve profits through revenue, labor, and overhead management. Bill Arman; Ed Laflamme, Landscape Industry Certified Manager; and Steve Cesare, Ph.D., from The Harvest Group, will review the key areas for building success with the most important area of any business: People. And, Jim McCutcheon, Landscape Industry Certified Manager, of Highgrove Partners, LLC, in an overview of Crystal Ball Report #29, will answer the question: Can sustainability be profitable for the green industry? A panel of industry experts will delve deeper into practical application of the information contained in Crystal Ball Report #29 as they discuss leadership, sustainability, profitability, and their own personal philosophy of success.
Visit for additional details about the 2010 Executive Forum program, highlighting the educational workshops and some of the fun that’s in store. For more information, send an e-mail to Joan Haller at or call the PLANET office at (800) 395-2522. And remember to register by the early-bird deadline of January 19, 2010, to save on registration and hotel accommodations.