The National Association of Landscape Professionals has announced that Associated Landscape Contractors of Colorado (ALCC) is the first state association to partner with NALP in support of the Industry Growth Initiative, NALP’s program responsible for growing the industry and its workforce. Together, the organizations will help lead these growth objectives essential for the industry’s future. As a demonstration of their commitment, ALCC has committed $15,000 in seed money toward the initiative, with a goal of raising $75,000 in support from its membership.
“ALCC is excited to participate in this initiative,” noted ALCC president Mike Ransom. “We have made a sizeable contribution to IGI and will encourage our members to do the same. While the Colorado landscape industry is working tirelessly to increase the workforce within our state, we understand that a national effort is necessary to raise the profile of our industry, demonstrate our professionalism, and promote the opportunities our field holds for those looking for a rewarding career.”
Sabeena Hickman, NALP’s CEO, thanked ALCC for their partnership, saying, “NALP applauds ALCC’s leadership and the industry stewardship they have demonstrated by their desire to work collaboratively in tackling issues associated with industry growth. Promoting the industry and working to attract the best and the brightest to the field can only be accomplished by unified efforts among stakeholders. ALCC has established a strong precedent for effective action through collaboration.”
Funding for the Industry Growth Initiative supports an array of programs designed to raise the visibility of industry careers. Advertising campaigns, media relations efforts, marketing collateral, promotional videos and social media outreach are some of the tactics being utilized to enhance the public’s understanding and drive job seekers, as well as students, teachers and parents to LandscapeIndustryCareers.org to learn more and search for jobs.
“In light of Colorado’s unprecedented growth, coupled with historic low unemployment, we understand how crucial it is to demonstrate the career opportunities within the landscape industry,” said ALCC Executive Director John McMahon. “Through IGI, we hope to reverse the decline of enrollment at trade schools as we increase the availability of related skills training in our state.”
In addition to growing the industry workforce, IGI is also tasked with educating home and business owners about the value of investing in the outdoor spaces where they live, work, and play and showcasing the expertise afforded by landscape professionals. This work is being carried out by a robust public relations program.