The National Association of Landscape Professionals (NALP) and AmericanHort announced a partnership to raise consumer awareness of the landscape and nursery industries through content delivered on the consumer websites LoveYourLandscape.org and LoveYourPlants.org.
AmericanHort will share its expert knowledge of flowers and shrubs on the website and on social channels, through its LoveYourPlants branded content. The website will have new content each month which will promote the consumer and environmental benefits of plants, trees and shrubs and managed landscapes.
“NALP launched LoveYourLandscape two years ago as a platform to inspire homeowners to invest in their outdoor living spaces, tout the benefits of healthy lawns and landscapes and stress the expertise offered by landscape professionals” said Missy Henriksen, NALP’s VP of Public Affairs. “Through the support of our Industry Growth Initiative, we’ve been able to drive more than 550,000 people to the website and tens of thousands of these to our Hire a Pro directory.”
LoveYourLandscape.org encourages readers to seek professional help by consulting with a landscape or lawn care professional, or by consulting with a nursery or garden center expert for horticulture advice.
The AmericanHort featured content in the LoveYourPlants.org area of the website will provide a variety of helpful tips and inspiration for flowers, trees and shrubs. The site will also include a link to find a local plant retailer in a designated area.
“Our retail garden members are a great resource for consumers and can help save time and effort by recommending the best plants for a specific purpose,” said Ken Fisher, president and CEO of AmericanHort. “Our goal is to provide advice and inspiration and to connect consumers to their local garden retailer where they can ask questions and purchase exactly what they need.”
Both associations will drive traffic to the site through digital ad campaigns, social media outreach and media relations tactics
Visit LoveYourLandscape.org to read and share content.