Atticus unveils new identity

Atticus, LLC, a branded-generic pesticide manufacturer, announced the rebranding of its professional non-crop market business to EcoCore; “Chemistry at the Core of Environmental Wellness.” The EcoCore business fights pests and contributes to the safety and comfort of people; the beautification of our surroundings; and the protection of personal property and critical infrastructure.

 Atticus recruited industry veteran Michael Maravich to serve as vice president, EcoCore markets. Maravich brings extensive knowledge, proven leadership and an established industry network to the EcoCore team. In addition, Maravich has served on the boards of directors of Project Evergreen and Responsible Industry for a Sound Environment (RISE), of which Atticus is now a member. From identifying needs and bringing new products to market, Maravich’s experience in agriculture and non-crop businesses allows him to provide a comprehensive view of pest management.

“This industry has been my passion for my whole career. Building off my recent experience in agriculture, I’m inspired to come back to my roots in non-crop and grow the EcoCore markets at Atticus,” said Maravich. “Aligning my passion and experience with the Atticus purpose-driven attitude and a strategy that is committed to desired outcomes with an unwavering commitment to help elevate our customers’ ability to serve their industries and enhance daily life.”

The Maravich-led EcoCore team will optimize the current portfolio and continue to develop and drive product development going forward. “With an ever-expanding portfolio of more than 60 active ingredients and 120 end-use registrations, Atticus has the depth to deliver relevant, straightforward products and the vision to meet customer priorities and challenges,” Maravich said.

At Atticus, relevance means product development is designed to serve a customer’s business and agronomic needs at a market segment level. The intensity Atticus brings to product development focuses on long-term decisions that benefit each customer’s unique operation. Combining relevance and discipline, EcoCore breaks through the noise of opportunistic non-crop businesses and makes it easy to find foundational chemistry. 

“Atticus has been directionally consistent for years, and we are using that momentum to springboard the EcoCore business. With an extensive portfolio, a well-rounded team, and a defined cultural framework, we’re in a unique position to deliver on our value proposition: Relevant-Simple-Reliable,” Maravich said.

 Atticus holds independent technical active ingredient registrations that contribute to manufacturing flexibility, tariff mitigation, and product availability. All of which maintain reliability throughout product development.

With organizational agility and a continuous appetite for product development, plus significant patent expirations over the next seven years that Atticus will pursue, the EcoCore portfolio will continue to grow, paving the way for expansion into additional non-crop segments.On a refreshed Atticus website homepage, visitors will see a balanced split between Agriculture and EcoCore business segments. The search function within each sector enables users to quickly identify the product, active ingredient and make product comparisons that will help them find the right fit for their specific needs. From there each product page includes, specimen labels, state registrations, and product information.