Bayer Offers LCOs More Bait for Their Buck

Bayer announced the kick off of its 2008 ‘free bait’ program. For every 100 pounds or more of TopChoice insecticide purchased from now until December 31, lawn care operators (LCOs) can choose between a free two-pound bottle of Maxforce FC Fire Ant Bait and a free two-pound bottle of Ceasefire Fire Ant Bait.

“As part of the Backed by Bayer promise, we are committed to helping LCOs build their businesses,” said Jason Kuhlemeier, business manager for fipronil products for Bayer Environmental Science.  LCOs can simply complete the ‘free bait’ coupon and return it to Bayer with an invoice showing proof-of-purchase for TopChoice and their free bait will be shipped without delay.

“Maxforce FC Fire Ant Bait is an ideal complement to the granular broadcast treatment of TopChoice because the bait can be placed in hard-to-reach areas and mounds providing fast-acting results,” said Kuhlemeier. “Combining TopChoice with Maxforce FC Fire Ant Bait ensures LCOs can offer their customers guaranteed long-term control that starts immediately.”

Maxforce FC Fire Ant Bait and Ceasefire provide effective control of fire ants by delivering the powerful active ingredient fipronil, a low-dose, easy-to-use granular bait. Both of these Backed by Bayer products provide a delayed action kill.  In what Bayer calls the Domino Effect, ants come in contact with the active ingredient, fipronil, and bring it back to eliminate the rest of the mound.  Labeled for residential and commercial properties, Maxforce FC Fire Ant Bait and Ceasefire can be applied to home lawns, golf courses, sod farms, commercial and recreational turf and landscape beds.  And because the baits feature a low dose of fipronil, LCOs can offer their customers maximum fire ant control with less pesticide.

TopChoice is a low-dose, granular insecticide that is spread over lawns and beds like fertilizer, creating an exclusion zone for fire ants. The product binds to the soil to prevent new colonies from forming. A single professional application eliminates virtually all existing mounds and prevents new mounds from forming for up to one year.  

For more information on the fire ant bait promotion, visit, or contact your local Bayer field sales representative, Bayer authorized distributor or Bayer Customer Service at 1-800-331-2867.