Blake Barry appointed national sales manager for Aquascape, Inc.

Blake Barry has been appointed national sales manager for Aquascape, Inc. of St. Charles, Ill.  Barry has over 15 years of consumer pet product industry sales experience, having most recently served as National Sales Manager for Prevue Pet Products.  Prior to that, he held the positions of Business Development Manager and Field Service Trainer for Hill’s pet nutrition.  Barry also owned and operated a Money Mailer franchise.

Barry will be responsible for managing Aquascape’s nationwide sales force and programs.  He’ll work with retailers, distributors and the sales team to continually improve the way Aquascape brings product to market.  In addition, Barry will focus on developing business programs to help retailers and distributors with merchandising and promotional programs for their customers.

“We’re excited to have Blake Barry join our team,” claims Sue Soderberg, National Sales Director for Aquascape.  “His extensive sales background provides us with solid insights in regard to the challenges and opportunities in front of retailers and distributors related to today’s economy.”

“I’m anxious to develop new programs for water garden retailers and distributors based on current trends and research,” said Barry.  “Our market is changing and we need to help our customers remain successful in our current economic challenges.”

Blake Barry will work closely with Scott Rhodes, Aquascape’s new Director of Product Marketing in identifying target markets, product service and benefits, performing competitive analysis, and positioning in the marketplace.

For more information about Aquascape and its products and services, log onto or call 1-866-877-6637 (US) or 866-766-3426 (CAN).