Green industry business owners and managers are encouraged to attend the 2011 Professional Landcare Network (PLANET) Executive Forum and Leadership Meeting, scheduled for February 16–20 at The Ritz-Carlton, Amelia Island, Amelia Island, Fla. Innovation & Technology will be the theme woven throughout the various educational opportunities, and business leaders will also have the opportunity to be involved in shaping the agenda for the immediate as well as long-term goals of the association. PLANET thanks the event’s sponsors, particularly Platinum Sponsor Caterpillar Inc., Gold Sponsor Vermeer, and Silver Sponsor John Deere, for making this all possible. Be sure to register by the early-bird deadline, January 19, 2011, to save!

In an engaging multimedia presentation, The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, keynote speaker Carmine Gallo will share about the effective communication skills he has learned directly from the men and women who run such admired companies as Google, Starbucks, Cisco, The Ritz-Carlton, and many other global brands. Gallo, a communications coach, columnist, and author of several books, will share exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. Attendees will learn how to match — and beat — the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.

For more details about the 2011 Executive Forum and Leadership Meeting, go online to Events/Education section of, check out the event brochure, e-mail Joan Haller, or call the PLANET office at (800) 395-2522. For hotel reservations, either call The Ritz-Carlton at (904) 277-1100 and ask for the PLANET rate ($249, including resort fee and resort Internet) or visit,select Amelia Island as the location, and use the group block code of PLNPLNA to receive the group rate.

PLANET is the association of members who create and maintain the QUALITY OF LIFE in communities across America. With nearly 3,500 member companies and affiliates, these firms and their employees represent more than 100,000 green industry professionals. Some of these professionals have taken the extra step of becoming certified through PLANET and bear the distinction of being known as Landscape Industry Certified.