The Professional Landcare Network (PLANET) announced that Dave Zerfoss, CEO of The Zerfoss Group and former president of Husqvarna’s Professional Products Division, will be the keynote speaker at this year’s Green Industry Conference (GIC) in Louisville, Kentucky, October 26–29.

During his 18 years as president of the Professional Products Division at Husqvarna, Zerfoss grew sales 1,700 percent. This accomplished corporate leader and much-sought-after keynote speaker is a motivating powerhouse of vision, goals and values. He is the CEO of The Zerfoss Group, a consulting firm that offers leadership expertise to major corporations and entrepreneurial organizations, and he serves as a chair for Vistage International, a leading CEO organization, composed of more than 14,000 CEO members worldwide. Zerfoss also serves as Executive in Residence at Queens University, McColl School of Business in Charlotte, N.C., where he works with MBA and Executive MBA students.

Most recently, Zerfoss authored and published the book “Stress Is a Choice — 10 Rules to Simplify Your Life” in which he states, “Balancing too many balls or spinning too many plates in the air at one time creates complexity. Complexity adds stress and overall is a resource drain, both personally and in business.” Join us as he, in his down-to-earth yet highly energized style, reveals the “10 Rules to Simplify Your Life” and how to become a better leader by choosing a more powerful, new way of “BE-ing”!

His address on Thursday, October 27, promises to be a great kickoff to a GIC whose theme is “It’s time to grow!” Hardscape North America will once again co-locate its show with GIC, which is held in conjunction with the GIE+EXPO. So those attending GIC will not only have access to a wide array of educational sessions and the ever-popular Breakfast With Champions, but will also get to examine new products and services showcased on the GIE+EXPO trade show floor and in the 19-acre outdoor, hands-on demonstration area.