Education schedule announced for inaugural UTV University at GIE+EXPO

UTVuniversityLOGO-620x330The inaugural lineup of UTV University presentations at the Green Industry & Equipment Expo (GIE+EXPO) will feature proven powersports dealer training specialists and a roundtable discussion about the state of the UTV industry. The sessions will be held the first day of the show on Wednesday, Oct. 19. GIE+EXPO, set for Oct. 19-21 in Louisville, Ky., at the Kentucky Exposition Center, draws more than 18,000 participants to see the latest innovations and attend first-rate education programs.

“Adding education for UTV dealers makes sense because GIE+EXPO is the mega marketplace for every segment of the outdoor power equipment industry, including UTV manufacturers,” said Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI). “GIE+EXPO has grown significantly, and is the largest home to showcase the utility products.”

The UTV University schedule will be as follows:

Wednesday, Oct. 19

9 a.m.

“Using Processes to Guide — Not Control — UTV Sales at Your Dealership”

Mark Mooney, principal, Mark Mooney Powersports Consulting


Dealerships large and small can learn how to work from a process on the sales floor, while at the same time tailoring their approach to the individual needs of the UTV customer.


10 a.m.

“How Merchandising UTVs on Your Showroom Floor Properly Can Grow Your Parts and Accessory Sales”

Jennifer Robison, national retail specialist & visual merchandising coordinator, Tucker Rocky Distributing

If you’ve ever wondered why you’re not selling more accessories and generating more lines on your ticket, Jennifer will provide an exhaustive list of tips that can be enacted upon immediately to drive profit to your parts and accessories department.


11 a.m.

“Following the UTV Profit Tree From Sales to Service”

Ty Bello, VP sales & marketing, American LandMaster

Industry veteran Ty Bello will get dealers fired up in a myriad of ways with his effective speaking approach. He’ll walk dealers through all aspects of the store and show how the sale of a UTV can lead to profits in all of them.



Roundtable Discussion with UTV Manufacturers and Industry Leaders (includes lunch)

Hosted by Dave McMahon, editor in chief, Powersports Business magazine

Get an inside look at the UTV market from the viewpoint of UTV manufacturers and other industry insiders.


1:30-3 p.m.

Dealer “Kick-Off” Keynote: “Selling Across Generations: Specific Actions That Drive Sales With Each Generation”

Jason Dorsey, The Gen Y Guy

Knowing how to sell to each generation at the same time — and seeing the research to prove it — means the difference between fast growth and potentially millions in lost sales. Bestselling author Jason Dorsey will expose new generational truths based on his latest research that will change how you think about selling to each generation at the same time. Sponsored by Gravely and Stihl, this presentation delivers sales results through ready-to-use actions and unexpected insights that work with each generation.

Following the keynote, the show floor will be open 3-7 p.m. for the Dealer Day Preview. Dealers, retailers, distributors and the media will get an exclusive sneak peek at the newest products and one-on-one time with suppliers. A free Dealer Welcome Reception begins at 5 p.m.

UTV University is free with trade show registration, but pre-registration is required. Registration for GIE+EXPO is $15 by Sept. 8, $30 Sept. 9 through Oct. 16, and $60 thereafter. For information or to register, go to Other contact points include: Facebook,, Twitter @GIE_EXPO and (800) 558-8767/(812) 949-9200.

GIE+EXPO is sponsored by OPEI, Professional Grounds Management Society (PGMS) and National Association of Landscape Professionals (NALP).