The Irrigation Association board of directors announced that Ewing Irrigation Products, Inc. upgraded to the highest level of IA membership: platinum.

“Having joined IA over 40 years ago, Ewing has been a long-time supporter of the association’s mission and has a strong history of service, growth and leadership,” said IA CEO Deborah Hamlin, CAE, FASAE. “Their recent contribution further illustrates the company’s high level of commitment to the future of our industry.”

“Water is the lifeblood of our industry,” said Douglas W. York, chief executive officer for Ewing. “Our ability, as an industry, to serve as stewards of its wise and responsible use in the landscape will be the determining factor for our future success. Elevating our partnership with IA reinforces our commitment to helping landscape and irrigation professionals manage water resources effectively now, and into the future.”

Founded in 1922, Ewing is the largest family-owned supplier of landscape and water management products in the United States, with 195 locations from coast to coast. Ewing equips landscape, irrigation and golf course professionals with the supplies they need to create healthy, sustainable environments. Although originally established as an irrigation distributor, Ewing has expanded its product line to include water management solutions, agronomic supplies, landscape lighting, water features, hardscape and erosion control.

Ewing’s investment will help the association direct efforts to implement its revised strategic plan, adopted by the IA Board of Directors in September 2013. The new plan focuses on changing the public perception of irrigation by developing standards and regulations to legitimize the industry and educating frontline irrigation professionals.

This prestigious designation also provides expanded member benefits, including increased industry exposure through IA’s media channels and exclusive marketing and advertising discounts. In addition to regular membership, IA has four premium membership categories for companies: bronze, silver, gold and platinum. All member dues help fund the association’s core strategic initiatives. Ewing joins Hunter Industries, a San Marcos, Calif.-based manufacturer, as an IA platinum member and becomes the first irrigation distributor to join this membership tier.