Excel Industries, Inc., manufacturer of Hustler Turf Equipment, announced the introduction of a new product line of residential and commercial zero-turn mowers at GIE+EXPO 2009.


“We developed the Big Dog Mowers brand because of the need in the distribution channel for a high-quality, value-priced, zero-turn product line,” said Paul Mullet, president and CEO of Excel Industries.


Big Dog Mowers will be sold through a new distribution network set up by Excel Industries. These distributors will work with their dealers to market and sell Big Dog Mowers.


Big Dog Mowers will showcase three series of mowers for its value product line. All mowers come with fabricated decks and are backed by the same quality, technology and customer service that has helped make Excel Industries a leader in the industry.


“Having two brands will help fill our manufacturing capacity,” added Mullet. “This will help provide stability for our employees and provide additional jobs during these difficult economic times.”