Exmark introduced several new units at this year’s GIE+EXPO. The 2011 additions include the introduction of the Exmark Pioneer Series, a new 36-inch Vantage stand-on unit, and several new units equipped with Electronic Fuel Injected (EFI) engines.


The newest addition to the Exmark collection, the Pioneer Series, includes E-Series and S-Series units. The Pioneer S-Series is equipped with full-floating 44-, 48- or 52-inch UltraCut Series 3 deck cutting technology and 20-, 22- or 24-hp. Kawasaki V Twin engines for speeds of up to 8 mph forward and 5 mph reverse. The mower’s hydraulically dampened steering system offers true zero-turn radius maneuverability and its unibody, heavy-duty tubular steel frame provides a solid platform. The Pioneer S-Series also includes 22 x 9.5 – 12 Turf Master drive tires for optimum traction.


The Pioneer E-Series is built on a full-floating 48- or 52-inch UltraCut Series 2 cutting deck. Power comes from 22- or 24-hp. Kawasaki V Twin engines for drive speeds of up to 7 mph forward and 5 mph reverse and includes 20 x 8.0 – 10.0 Turf Master tires.


The new Vantage adds a 36-inch UltraCut option to the line’s existing 48- and 52-inch cutting decks. The Vantage series is powered by 18-, 20- or 24-hp. Kawasaki V Twin, or 25-hp. Kohler EFI engines, and its ergonomically designed steering system includes an adjustable front reference bar to control the mower’s top-end speed. A large stand-on platform and self-compensating suspension make standing easier for professional contractors. And Turf Master drive tires provide optimum traction while tough 1.5-inch x 3.0-inch steel-frame blades ensure maximum durability.


This year, Exmark is also introducing a new line of units with EFI engines. New units now available with an EFI option are the TurfTracer X-Series, Lazer Z S-Series, the Vantage and the Navigator. In addition, Exmark will continue to carry the EFI option on the Lazer Z X-Series.


The TurfTracer X-Series will have a 21-hp. Kohler EFI engine; the Navigator will have a 27-hp. Kohler EFI engine; the Lazer Z S-Series will have a 25- and 29-hp. Kohler EFI engine option; and the Lazer Z X-Series will have a 29-hp. Kohler EFI engine.


Exmark is also launching a customer-focused marketing and advertising campaign designed for Exmark customers and fans of the brand. Components of the campaign include a customer-focused social media program called exmarkpride.com, customer and dealer awards, contests, new advertising and decals, and free giveaways.


“This year, we’re really turning our focus toward helping our customers make connections and share what they love about their mowers and their jobs,” said Daryn Walters, director of marketing at Exmark Manufacturing. “At Exmark, we’re about more than just mowers and this is our opportunity to give back and provide additional support to the people that support our brand.”


A major piece of the campaign is the launch of a new Exmark member community website, exmarkpride.com. The site is centered on customers’ continued commitment and passion for the Exmark brand and will serve as a primary location for Exmark owners, operators, landscape professionals, dealers and fans to connect.


At exmarkpride.com, members can share their favorite Exmark ‘moments,’ ideas, mowing tips and stories, interact with Exmark and industry experts and gain special access into what is happening at Exmark. Members will also have access to business tools, receive exclusive Exmark offers on products and parts, participate in monthly contests and have the ability to win and purchase exclusive Exmark gear.


All individuals registered at exmarkpride.com by December 31 will be eligible to win a Lazer Z X-Series unit.


The Mark Award is another piece of the new campaign. This annual award will recognize the best of the best within the Exmark Community – a dealer and a landscape pro that embody Exmark pride in everything they do.


“We want the Exmark community to tell us who’s the best and who deserves industry recognition,” said Walters. “We want this award to be something that is coveted within the Exmark community – something that pros and dealers strive for year after year.”


Nominations for the Mark Award will be open to the Exmark community in January 2011. Voting will be open throughout the summer. Each winner will receive a free trip to GIE + EXPO in 2011, where they will be recognized with their Mark Award.


Additional components to the campaign include:

New gear. A line of new Exmark ‘X’ merchandise available at www.exmark.com
Welcome kits for new Exmark owners. A free welcome kit with all new products containing an Exmark ‘X’ hat, trailer decals and t-shirt
Free Exmark ‘X’ decals. Now available in the 2011 full-line literature, on select print advertising and at various dealer locations.

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