Franklin Electric, a leader in the production and marketing of water and fuel pumping systems, is entering the competitive water gardening industry.
Franklin Electric moves into water gardening industry
Franklin Electric, a leader in the production and marketing of water and fuel pumping systems, is entering the competitive water gardening industry. The financially strong, U.S.-based company is investing heavily to prove its commitment to growing the water gardening and outdoor living markets while providing energy efficient and environmentally safe products. In less than three years, Franklin Electric acquired two respected industry leaders in an effort to create a solid foundation for its water gardening programs. The acquisition not only brought together two respected brands, it also consolidated the talented staff that engineer, manufacture and market their in-depth product lines.
Franklin Electric has emphasized its long-term commitment to the water gardening and outdoor living markets by acquiring Little Giant Pump Company in 2006 and CAL Pump in 2009. Thomas J. Strupp, president of Franklin Electric’s Water Transfer Systems business and the Little Giant brand said, “This acquisition brings together two of the most respected brands in the water garden industry. We are now positioned with a vast array of products to better serve our water gardening customers as their premier supplier.”
Franklin Electric is not only financially robust, aggressive and innovative; it is also dedicated to creating products that help protect the environment as well as the customers. All components, manufacturing processes and end products are thoroughly reviewed to ensure against potential environmental and consumer hazards. The employees are trained to conserve resources at every level.