Gehl Company promoted Serge Bosché to the position of vice president sales and marketing, effective immediately. In his new assignment, Bosché will have responsibility for all sales and promotional activities in the Americas region for Gehl Company and Manitou B.F.

Bosché joined the Gehl organization in February 2009 following the acquisition of Gehl Company by Manitou B.F. in October 2008. In addition to his new responsibilities, Mr. Bosché will continue to serve as the President and CEO of Manitou North America, Inc., a sister company located in Waco, Texas.

Bosché has been an employee of Manitou B.F. since 1983, having served in a variety of senior level positions. He holds a business degree from ESCAE in France, and a Masters of Business Administration from Bowling Green State University, Ohio.