This Spring, Cub Cadet and Mike Rowe, host of Discovery Channel’s Dirty Jobs, are issuing a special “Get Ready to Get Dirty” challenge, asking Americans to roll up their sleeves, get dirty and support the troops.
Alongside GreenCare for Troops (GCFT), an organization that helps thousands of volunteers provide free lawn and landscaping services t military families while their loved ones are overseas, Cub Cadet and Mike pitched in to complete a major lawn overhaul for a soldier who returned to find his yard in shambles. Mike, his full line of Cub Cadet equipment, and dozens of volunteers spent the day planting, tilling, digging, cutting and just plain getting dirty. When all was said and done, the lawn was completely transformed from an overgrown disaster to its original splendor. To document the transformation, the Dirty Jobs production crew joined Mike on this special mission to capture short scenes from the day to run within Dirty jobs, which began airing on Feb. 23, along with longer form segments that will run online at www.cubcadet.com/greencare. Mike Rowe has even included his perspective on the project on his website www.mikeroweWORKS.com/greencare, where he writes about the experience and posts his own pictures.
“One way Cub Cadet takes its commitment to providing a better experience and better results beyond the realm of building better products is by supporting organizations and causes we believe in,” said Jeff Salamon, director of marketing, Cub Cadet. “We wanted to team up with someone who shared those beliefs and quickly learned of Mike’s dedication to supporting our troops and vets and his new Web site highlighting the role of work in America, www.mikeroweWORKS.com. We saw a great opportunity to align our effort and put our premium products and people to work for a great cause. It became a very natural partnership.”
“This new effort is yet another example of the great partnership we have with Cub Cadet and GreenCare for Troops,” said Den Gardner, executive director of Green Care for Troops. “We continue to find innovative ways to get the word out to the military and our volunteers about this program. We can’t thank Cub Cadet enough for stepping up in yet another way as this program continues to grow nationally.”
There are many ways to support Green Care for Troops, including purchasing a new “Dirt Shirt” with the top 10 reasons to get involved Mike Rowe style, and a portion of the proceeds will directly benefit GCFT.
Other ways to get involved include:
Adopt one or two families by maintaining their lawns throughout the summer
Loan your premium quality Cub Cadet equipment to volunteers
Repair equipment for families that want to care for their own property, but don’t have a working mower