Ground Works Land Design president forms new management company
Tony Nasrallah, president and founder of Ground Works Land Design, an award-winning landscape and design company, established GW Capital, a parent organization for all current and future companies owned and operated by Nasrallah. This announcement couples the launch of Granite Works Stone Design, Ground Works newest sister company offering a selection of premium handpicked stone for luxury living spaces. The new stone business is a product of GW Capital’s recent acquisition of US Marble & Granite, which immediately underwent a ground-up rebranding. Ground Works and Granite Works are the first and second add-ons to GW Capital’s financial and managerial portfolio. Additionally, the 55,000-sq.-ft. facility will serve as the new headquarters for both companies.
Granite Works Stone Design, now open, offers an expansive inventory of imported marble, granite and quartz to contractors, builders, interior designers and even walk-in customers. Not to be confused as a wholesaler, Granite Works prides themselves as full-service stone supplier, with on-site fabrication capabilities using CNC (Computer Numerical Control) equipment. Aligning with the same customer-first approach that has brought success and profitability to its sister company [Ground Works], Granite Works provides ‘world-class selection, first-class experience’ through its knowledgeable employees and impressive show room.
“We conducted extensive market research on stone suppliers and fabricators, in Greater Cleveland, that have walk-in showrooms and offer a specific level of service,” said Joe Stark, marketing director, GW Capital. “We found that this model is oversaturated on the east side, but nothing like it exists in our target market, on the west side of Cleveland. Granite Works Stone Design is excited to change that.”
Stark and Adam Swank [technology director] will join Nasrallah to make up the core team of GW Capital. They plan to have all three businesses operating out of the new Crocker Rd. location in early 2022. General branding and new building signage, designed with the help of local creative agency Awesome Otter, will appear at 875 Crocker Rd. within the next three months. Upon renovation completion, GW Capital will host a Grand Opening celebration, allowing industry guests to explore and experience the new space.