The Irrigation Association unveiled a new logo for Smart Irrigation Month. The new logo clearly identifies Smart Irrigation Month as an IA initiative, tapping into the growing brand equity in the drop/leaf logo the association adopted late last year.
IA members and other industry leaders are encouraged to use the Smart Irrigation Month logo to promote their commitment to efficient irrigation. The new logo and many free resources are available at www.smartirrigationmonth.org.
The Smart Irrigation Month web site includes a Homeowners’ Center, with simple tips and advice for irrigation users to help cut down on water usage, and the Industry Center, which offers free tools for industry professionals to promote themselves.
In addition to the new logo, IA offers the following free Smart Irrigation Month marketing tools:
Press release templates
Public service announcements
Smart Irrigation Month bumper stickers and labels are also available for purchase.