The Interlocking Concrete Pavement Institute (ICPI) will host a Virtual HNA Education event January 26-27, 2001. This special ICPI hardscape learning program will feature a wide range of sessions in three educational tracks (“Business,” “Installation” and “Marketing and Sales”).

Featured education sessions include:

Creating Your Social Media Presence (0.5 CE Hour)

Corey Halstead

Tues., Jan. 26 – 1:30 – 2 p.m. EST

There are few things more effective right now for marketing hardscape companies than social media. Publishing impactful content filled with videos and photos that showcase your best work, and then getting that content distributed to more of the right people is game-changing for hardscape pros. In this straight-to-the-point session, go behind the scenes of successful social media strategy, covering topics such as creating a balance of paid ads and organic posts, deciding which platform is best for your business, what type of posts/ads are performing well now, and how to make it all happen regularly.

Proper Takeoffs, VR Design, and Layouts (1 CE Hour)

Frank Bourque

Tues., Jan. 26 – 2 – 3 p.m. EST

This session covers proper job planning, increasing hardscape sales, and installation efficiencies on site. We’ll show you what’s new and worth knowing when it comes to hardscape tools by demonstrating easier takeoffs and showing the best technology for designs, visualization, and job layouts.

The Importance of Persistence (0.5 CE Hour)

Ed Fioroni, Ph.D.

Wed., Jan. 27 – 3:30 – 4 p.m. EST

Sales work is filled with difficulty, opposition, and rejection. Successful sales professionals have to overcome these obstacles and find ways to be resilient. By learning the fine art of persistence, sales professionals can rise to the top of their game more quickly. Learn some top tips for being persistent without being annoying. If you fall down seven times and get up the eighth time, you are going to win.

To view all sessions, click here.

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