The Irrigation Association’s Smart Irrigation Month Committee named the winners of the third annual Smart Marketing Contest, designed to recognize the best efforts of 2012 to promote Smart Irrigation Month. IA designated July as Smart Irrigation Month in 2006 to promote efficient watering practices, technologically advanced irrigation products and water conservation. The initiative encourages irrigation professionals to promote water efficiency to business partners, customers and water end-users.
Contest winners were selected by a neutral panel of judges based on messaging, quality and creativity in four categories.
The 2012 contest winners are:
Affiliate: Municipal Water District of Orange County (Fountain Valley, Calif.)
Contractor: ValleyCrest Landscape Maintenance (Calabasas, Calif.)
Manufacturer: The Toro Company (Riverside, Calif.)
Distributor: CPS Distributors Inc. (Westminster, Colo.)
“This year’s contest winners truly embraced the Smart Irrigation Month mission,” said Derick Wright, President of The Source Inc., an aftermarket parts supplier, who chairs IA’s Smart Irrigation Month Committee. “They are great examples of how we can educate end-users and promote the initiative. I’m looking forward to even more companies promoting Smart Irrigation Month and water-efficient irrigation in 2013. Healthy competition is one of the best ways for us to come together and change the way we water.”
Winners were recognized at the Irrigation Show and Education Conference in Orlando, Fla., Nov. 2 – 6, and will be showcased on the IA and Smart Irrigation Month web sites. All IA members are encouraged to submit entries in 2013, regardless of business size or segment (agriculture, turf/landscape or golf). Deadline is August 30.
Industry professionals can find contest details, resources and ideas for promotions at www.smartirrigationmonth.org