Irrigation Association focuses on industry’s future during July’s Smart Irrigation Month
The Irrigation Association is excited to announce that July 2022 has once again been designated as Smart Irrigation Month. Each year, the Irrigation Association shines a spotlight on the benefits of efficient irrigation and the wise and efficient use of water through this month-long initiative celebrated throughout July.
The 2022 Smart Irrigation Month is sponsored by HydroPoint, and the theme is Proud of our past. Focused on our future. The IA looks forward to celebrating the invaluable pioneers of irrigation and the current innovators and contributors who are focusing on the future of our industry.
Smart Irrigation Month kicks off on July 5 with Technology Tuesday. Irrigation professionals are encouraged to wear blue on July 5 to raise awareness about everything that makes up smart irrigation, including the people, practices and technologies that efficiently apply water to our agricultural fields, landscapes and turfgrass. Participants are encouraged to share photos of themselves wearing blue on social media using the hashtag #SmartIrrigationMonth.
“Smart and sustainable irrigation practices are valued year-round, and July is an opportunity to collectively promote their use and tout the benefits of using smart irrigation products and technologies,” said IA CEO Natasha Rankin, MBA, CAE. “The irrigation industry’s innovators and dedicated professionals help ensure that we are protecting one of our world’s most valuable natural resources while supporting global food production and maintaining beautiful landscapes that play an important role in our lives and communities.”
The IA invites those in the industry to share what their company and teams are doing to promote smart irrigation practices and create a sustainable future involving irrigation. Go to www.smartirrigationmonth.org to complete a short Smart Irrigation Month questionnaire and submit photos or videos of your team and your work to help customers and clients irrigate efficiently.
“The irrigation industry is constantly innovating and improving water use practices,” continued Rankin. “With this year’s Smart Irrigation Month, we look forward to helping showcase to the public how efficient irrigation plays a crucial role in many aspects of everyday life.
The IA offers numerous resources and tips for engaging the media and the public and for use on social media. Visit www.smartirrigationmonth.org for these resources and more information.