The International Society of Arboriculture (ISA) announced the launch of an updated organization website. With a fresh modern look and improved functionality, the site presents a unified visual identity, brand, and message that is recognizable internationally.
One of the primary goals of this upgrade was to create a positive online experience for everyone visiting the website. In addition to a new design, the website offers streamlined content structure providing users with readily accessible information via improved navigation and a mobile-friendly platform.
“The ISA website is often the first point of contact for the public and our partners with our organization. It is also one of our primary tools to provide service to our members and credential holders,” said Caitlyn Pollihan, ISA executive director. “We are excited to showcase this new website and believe we have developed a resource that will enhance the online experience for all users by providing access to information quickly and reliably.”
Understanding that many of its online users may not be members or credential holders, the organization also focused on creating a website that serves as an intuitive roadmap to available resources, services, and programs offered by ISA in addition to helping promote the benefits of trees and the importance of hiring a tree care professional.