The National Association of Landscape Professionals (NALP) announced that Jason DeSarle joined the association as its vice president of membership and marketing.
DeSarle was formerly the group publisher of Grandview Media’s Green Group overseeing Turf, Turf Design Build, Superintendent, Sports Field Management, Snow Business and LawnSite.com. He was also a former publisher at North Coast Media.
“I am really excited to bring Jason’s deep industry knowledge to NALP,” said Sabeena Hickman, NALP CEO. “His understanding of what lawn and landscape contractors need to help their businesses will be a huge asset in strengthening and growing our membership.”
DeSarle will focus on growing the association’s membership, serving current members and building industry partnerships.