Kohler Engines opens customer experience center

In conjunction with serving as host of the Outdoor Power Equipment Institute’s (OPEI) 65th annual meeting June 20-22, Kohler Co. held an open house event at the new Kohler Engines Customer Experience Center on June 21. Located in Kohler, Wis., the 23-acre customer experience center is designed to help equipment manufacturers put Kohler engines through the toughest of trials. The grounds provide manufacturers with the unique opportunity to put Kohler engines through the paces in a variety of real-world scenarios while also enjoying close proximity to world-class hotel accommodations and other attractions.

“Initial response to our new eustomer experience center has been extremely positive,” said Mark Johansen, director of marketing for Kohler Engines. “Several equipment manufacturers have already benefited from the unique opportunity that we’re offering here and have especially enjoyed our all-in-one approach to the product testing experience.”

Photos by Steve Noe

The Kohler Engines Customer Experience Center is an ideal setting to test numerous applications, including:

Turf – Test commercial and consumer zero-turn-radius and walk-behind mowers, push mowers, and golf maintenance equipment on acres of tall grass. The grounds feature flat land, graded hills, moguls, and more.

Recreational – Customers can race around miles of paved and unpaved paths, including hills, bump tracks and mud pits in an assortment of recreational vehicles, including UTVs and golf carts.

Utility/Chore – Using tillers, log splitters, pressure washers, and water pumps, manufacturers can unearth wild fields, cut wood, and even pump water from the sizeable pond located on the grounds.

Construction – The customer experience center offers ample space to excavate, as well as a large concrete pad for sawing or troweling.


During a visit to the Kohler Engines Customer Experience Center, guests can enjoy the many attractions in the area, including a round of golf at Blackwolf Run, with 36 holes of championship golf on two courses; try their hand at some of the best fishing in the state; or sharpen their skills on the nearby trap and clay shooting courses. When it comes to overnight accommodations, visitors should look no further than The American Club – the only Forbes Five-Star and AAA Five-Diamond Resort Hotel in the Midwest. Guests can also relax after a long day of product testing at the five-star Kohler Waters Spa.

Conveniently located just one hour by car from Milwaukee and General Mitchell International Airport — and two-and-a-half hours from Chicago and O’Hare International Airport — the new Kohler Engines Customer Experience Center is now open. Equipment manufacturers interested in more details, should simply contact their Kohler Engines sales representative to make arrangements.