La Crosse Seed acquired the inventory and brands of Heritage Seed Company and also agreed to take over the service and support of Heritage customers.

“When one door closes, another opens,” said Matt Hanson, owner of Heritage Seed Company. “La Crosse Seed’s quality products and service reputation are an excellent fit to meet the demands of Heritage customers.”

La Crosse Seed, a company with deep Wisconsin roots, serves customers across the Midwest and beyond with forage, turf, wildlife and cover crop seed and related products.

As part of the transition, La Crosse Seed will hire Heritage general manager Bill Bless to oversee its Madison operations at 2901 Packers Ave. In addition, La Crosse Seed will also continue to have support from the Heritage field sales staff.

“While we work hard to continuously care for our current customers, we will redouble our efforts to ensure a smooth transition for Heritage customers,” said Dan Foor, CEO of La Crosse Seed.

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