Barks, squeals, and good deeds will be part of the equation for Lucky’s Mutt Madness, a national pet adoption event being held in Freedom Hall at the Kentucky Exposition Center during GIE+EXPO. Conducted in partnership with the Kentucky Humane Society (KHS), Lucky’s Mutt Madness takes place Thursday, October 17 from 11 a.m. to 2 p.m. in Freedom Hall at the Kentucky Exposition Center.

“GIE+EXPO is the leading industry trade show for landscape contracting, outdoor power equipment and hardscaping professionals and retailers. Thousands of show attendees drive to GIE+EXPO, making it possible for many to take home a dog in need of a forever home,” said Kris Kiser, president and CEO of OPEI. “And they have the heart to do it – because they know what a yard means to a dog and a family. These are the people who make outdoor living possible.”

Known as Lucky’s Mutt Madness, and building on last year’s inaugural success, this year’s pet adoption event honors Lucky the TurfMutt, the rescue dog who “pawed it forward” by educating children in grades K-8 and families about caring for our living landscapes and the benefits they offer through OPEI’s TurfMutt program. Lucky passed away recently while at work at the TurfMutt Foundation in Alexandria, Va. but his life’s work – the TurfMutt environmental education and stewardship program, as well as a commitment to supporting animal rescue and pet adoption – will continue.

“We’re-named Mutt Madness this year after Lucky, but it’s all about finding new homes for dogs that need them while at GIE+EXPO,” said Kiser.

“We are thrilled to partner again with OPEI and TurfMutt to raise awareness about pet adoption and to bring some pets in need of homes to GIE+EXPO,” said Robin Vincent, Kentucky Humane Society’s Shelter Operations Director. “In shelters across the country, there are wonderful animals waiting for families to love them.”

Kiser also added that the search for the next TurfMutt has begun. “He or she will have big paws ‘to fill,’ but given so many dogs are in need of a forever home, I am sure we’ll be able to pass on the cape soon,” he said.

At Mutt Madness, the TurfMutt Foundation and GIE+EXPO will donate a $10,000 check to KHS to support their good work in animal rehabilitation, rescue and adoption.

“With help of the Kentucky Humane Society and Louisville Tourism President and CEO Karen Williams, we’ve brought together pivotal partners for Lucky’s Mutt Madness at GIE+EXPO,” said Kiser. “After all, supporting the adoption of rescue dogs in my favorite city, Louisville, makes sense. I’m a University of Louisville alumnus and this city has been good to OPEI, GIE+EXPO, and me. This was another way for us to give back to the city that planted the seed for the show so many years ago.”