McCormick USA, Inc. (Duluth, Ga.) and Woods Equipment Company (Oregon, Ill.) announced on June 15 that they have formed a strategic partnership to offer...
McCormick USA and Woods Equipment announce strategic alliance
McCormick USA, Inc. (Duluth, Ga.) and Woods Equipment Company (Oregon, Ill.) announced on June 15 that they have formed a strategic partnership to offer Woods attachments through McCormick USA’s nationwide dealer network.
This alliance covers a full line of agriculture and landscape equipment, including cutters, finish and zero-turn mowers, front-end loaders, backhoes, snow blowers, and assorted scrapers, discs, rakes, post-hole diggers, stump grinders and blades. All equipment covered under this agreement will be McCormick red and branded “McCormick by Woods.”
“Being able to offer quality Woods products in red with the McCormick brand will truly strengthen our full offering of compact, utility and Ag tractors,” said McCormick CEO Doug Rehor. “Now our customers can get a single-brand solution for their tractor and attachment needs, which opens up better retail financing opportunities and a true tractor-attachment system. Further, our dealers will also be able to floor-plan the McCormick by Woods attachments along with their McCormick brand tractors. This offers unprecedented flexibility to them as they manage their equipment inventories.”
According to Jerry Johnson, president of Woods Products Division, “Woods is proud to be affiliated with such a well-recognized brand in partnering with McCormick. Blending OEM and dealer-direct customers allows us to optimize our cost structure in building the highest-quality equipment in the market.
“McCormick is poised for growth,” continued Johnson, “and Woods is prepared to be an integral part of their presence in the marketplace.”
Rehor and Johnson agree that the partnership’s strength will be built on both companies’ philosophy of “doing business simply” and corporate cultures revitalized by a focus on dealer profitability. Both share aggressive growth objectives and are enjoying momentum in the marketplace, bolstered by strong brand identities, recognized for a premium product.