NALP launches

The National Association of Landscape Professionals announced the launch of, a new website which will help raise the visibility of careers in all facets of the landscape industry and will help draw new people into the industry.

“We know that finding and retaining good employees is the biggest concern of many landscape and lawn care companies, said Sabeena Hickman, CAE, NALP CEO. “So NALP is doing everything we can to help solve that problem and the launch of this website, through the support of our Industry Growth Initiative is the important first step.”

The engaging and interactive new website paints a picture of the wide range of careers paths through articles and more than a dozen video profiles of industry specialists such as arborists, landscape designers, account managers, lawn care technicians, etc. who explain what their jobs entail and why they are passionate about their careers. The website also includes an interactive quiz, provides links to schools with landscape programs and includes mentoring contacts and a job board.

“The website is really a one stop shop for people to better understand and get excited about a career in the landscape industry and then get started on the education or career path needed to get there,” said Missy Henriksen, VP of public affairs at NALP. “And the job board is a huge asset in connecting companies with new potential employees.”

A national PR and marketing campaign will support the launch of the website and work to introduce prospective employees to the dynamic career opportunities that exist within the industry. and the workforce initiative is supported through contributions by industry companies and suppliers.