April is National Lawn Care Month, and now is the time to plan to promote spring lawn care to your clients. The start of the spring season is the perfect time to harness the public’s excitement about the outdoors and remind them about the benefits of a well cared for lawn. The National Association of Landscape Professionals (NALP) offers a National Lawn Care Month toolkit full of facts, resources, infographics, photos, and a logo that can be used in your social media and client communications to help you promote the benefits of a well cared for lawn during National Lawn Care Month. Tag your posts with #LawnCareMonth.
NALP encourages you to download and use the following materials when promoting National Lawn Care Month:
- Click here to download the National Lawn Care Month logo (for use by NALP members and authorized partners).
- Click here to download photos.
- Loveyourlandscape.org has an extensive lawn care section with great articles to share.
- Benefits of Landscapes Video
- Benefits of Landscapes Fact Sheet
- Healthy Landscapes are the Root of Happiness Fact Sheet
- 6 Steps to a Healthy Lawn Video
SPREAD THE WORD
Here are a few ideas to help you spread the word about National Lawn Care Month.
- Tweet about it.Write tweets using the facts and resources on this webpage. Use the hashtag #LawnCareMonth. Here are a few example tweets:
- Did you know that a 50 by 50 foot lawn provides enough oxygen for a family of 4? #LawnCareMonth
- Spring has arrived. Here are some tips to help care for your yard. #LawnCareMonth
- Did you know 1 acre of grass produces more oxygen than 1 acre of rainforest. #LawnCareMonth
- Did you know that lawns can be 30 degrees cooler than blacktop? #LawnCareMonth
- Post to Instagram. If you are an Instagram user, post photos of your lawn care work and tag the photo with #LawnCareMonth. Everyone enjoys photos of beautiful lawns and landscapes.
- Blog about it. Write about National Lawn Care Month in your company blog. Use the logo and photos to add interest to your post.
- Tell clients about it. Promote National Lawn Care Month on your website or in e-newsletters or e-blasts to clients. It will get them thinking about their lawn and get them excited for spring.
- Post to Facebook. Share some of the facts and resources on your Facebook page.
- Lawns trap more than 12 million tons of dust and dirt annually. (The Lawn Institute)
- Turfgrass, like that found in our lawns, is much cooler than asphalt or cement, acting as an “air conditioner” for the surrounding area (lawns can be 22 degrees cooler than urban asphalt “heat islands”).
- Healthy turfgrass has many miles of fibrous roots that hold soil and filter rainwater. (National Arboretum Grass Roots Project) A single grass plant can have more than 300 miles of roots.
- It is estimated that a 50 by 50 foot lawn (2,500 square feet), releases enough oxygen for a family of four, while absorbing carbon dioxide, hydrogen fluoride, and perosyacetyle nitrate.
- Research has found that people find stress relief and healing when interacting with nature or even when just viewing nature on a computer screen or through a window. (Nature Sacred.org)