Attendees of the Green Industry and Equipment Expo (GIE+EXPO) — scheduled to take place Thursday, Oct. 27, through Saturday, Oct. 29, at Louisville’s Kentucky Exposition Center — are invited to watch the most talented heavy equipment operators in North America face off against each other in a series of skill-testing challenges using a New Holland skid steer loader.

From a field of more than 2,000 participants who competed in New Holland Super Boom Road Show events across the United States and Canada this year, 33 semi-finalists will be vying for the title of North American champion and the grand prize of a new, fully loaded New Holland 200 Series skid steer loader –valued at $35,000 — for their sponsoring company, plus $5,000 and New Holland gear for the winner. The skid steer competition kicks off at 1 p.m. on Oct. 27 at the New Holland outdoor booth (#7538D). A winner will be crowned North American champion before the end of the day’s competition.

The championship event completes the year-long celebration of the launch of the New Holland 200 Series skid steer loaders. “The New Holland Super Boom Road Show competition demonstrates the advantages of our new 200 Series skid steers,” said Dave December, New Holland Construction marketing manager. “This includes outstanding control, easy attachment changes, precise maneuverability, superior visibility, and best-in-class dump height and reach.

“New Holland skid steer operators are pros,” December added. “They do everything from material handling and landscaping to grading, plowing and digging. The Super Boom Road Show North American Championship event gives these semi-finalists a chance to operate the newest New Holland equipment and put their skills to the test on a national stage.”

The New Holland Super Boom Road Show events also provided fundraising and volunteer opportunities with local chapters of the American Red Cross and the Canadian Red Cross. At each event, local Red Cross chapter representatives were on site to generate awareness of local activities and recruit volunteers. New Holland also made a $500 contribution to each Red Cross chapter that participated in the Super Boom Road Show events. To date, New Holland and its dealers have donated more than $20,000 to the Red Cross through the Super Boom Road Show events. New Holland will present an additional donation to the Red Cross during the championship event on Oct. 27.

As part of the world’s largest humanitarian organization, the Red Cross works to prevent and alleviate human suffering wherever it may be found. “New Holland is in a unique position to support the efforts of local Red Cross chapters across the United States and Canada,” December said. “The Super Boom Road Show gives New Holland dealers and customers an opportunity to make a difference in their communities — in addition to the causes they currently support.”

Complete information about the New Holland Super Boom Road Show is available at For more information about GIE+EXPO, visit