The National Hispanic Landscape Alliance (NHLA) has planned a seminar program during GIE+EXPO with sessions for both dealers and contractors. GIE+EXPO, scheduled for October 17-19 at the Kentucky Exposition Center in Louisville, Ky., draws more than 18,000 participants to see the latest innovations and attend first-rate education programs.

With sessions in English and Spanish, the program has been designed to benefit to a wide range of attendees, including:

  • Dealers seeking to increase sales to area Hispanics
  • Hispanic contractors eager to achieve greater success
  • Non-Hispanics wishing to better engage Hispanic employees

New this year, Wendel Hall, a leading H-2B attorney, will present a brief update on the H-2B seasonal guest worker program during the Thursday morning session for contractors.

 

Wednesday, October 17

9:00 – 10:00 am

Dealer Breakfast: Keys to Becoming the Preferred Dealer in for Local Hispanics

$25, includes breakfast. Pre-registration is required.

Join National Hispanic Landscape Alliance leaders for a brief presentation on the secrets to winning and retaining business from local Hispanic landscape contractors. Then engage in round table conversations and obtain best practice strategies for tackling your greatest challenges.

 

Thursday, October 18

11:30 am – 1:00 pm

NHLA Lunch & Learn

$30 per person, includes lunch; space is limited. Pre-registration is required.

Avoid the lunch lines and take advantage of the opportunity to network with other show attendees over lunch at tables featuring discussion topics facilitated by NHLA leaders. Each table will have a different theme in either English or Spanish. Special guest appearance: Wendel Hall, a leading H-2B attorney, will open this session with a brief update on the H-2B seasonal guest worker program.

 

Friday, October 19

7:30 am – 9:00 am

NHLA Breakfast & Learn

$30 per person, includes breakfast; space is limited. Pre-registration is required.

Avoid the long traffic lines at the expo center! Arrive early and take advantage of the opportunity to network with other show attendees over breakfast at tables featuring discussion topics facilitated by NHLA leaders. Each table will have a different theme in either English or Spanish.

 

About the NHLA

The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities. For more information and membership registration visit www.masverde.us, facebook.com/NHLAVerde/ and https://twitter.com/nhlaverde

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