Peter Farno joins BES Global Headquarters

 Bayer Environmental Science announced that Peter Farno, former director of marketing for its U.S. Professional Pest Management (PPM) business, has joined the BES Global Headquarters in Lyon, France. He has been named the Global Portfolio Manager for the Green Industry.

“On behalf of the entire team here at Bayer ES in Research Triangle Park, I thank Pete for his 10 fine years of service to Bayer and our legacy companies,” says Chris Pienaar, head of professional pest management, U.S. “His wide breadth of experience in the industry will be an important asset in his new international role with BES Global, and we wish him all the best.”

As part of his new role, Farno will manage the Green portfolio in key regions and countries, liaise with Bayer CropScience to bring new technology to the Green markets, and oversee key active ingredients to ensure adequate supply and cost of goods. His responsibilities will span the Golf, Lawn Care, Nursery/Greenhouse and Industrial Vegetation Management (IVM) markets.

“Throughout the past two decades I have had many fine colleagues and experiences in the PPM and Turf & Ornamental (T&O) businesses in the U.S. industry, and they have helped to prepare me for the rigorous global market,” says Farno. “I look forward to my new role with the BES Global team in Lyon, France and anticipate the many exciting new challenges that lie ahead.”

Farno has 21 years of experience in the industry, working 16 years in the T&O business and five years in the PPM business. He assumed his most recent position in 2003, when he became the director of marketing for Bayer’s PPM business. In this position, he led the marketing team in re-launching the Premise® brand and strengthened Bayer’s position in the general insect control market. He joined the PPM team from the company’s T&O business, where he served as marketing manager for the Green Industry.

Farno was the former fungicide business manager for Aventis Environmental Science, where he oversaw the successful integration and marketing of an array of products for the green industry. Farno also oversaw Aventis marketing efforts within the ornamental industry. Prior to joining the Aventis marketing team, Farno worked as the Southeast Florida sales representative for Rhone-Poulenc. Farno holds a bachelor’s degree in administrative management from New Hampshire College (Southern New Hampshire University).