The Irrigation Association Board of Directors announced that Rain Bird Corporation (Azusa, Calif.) has upgraded to the highest level of IA membership: platinum.

“For over 80 years, Rain Bird has been committed to solving the world’s toughest irrigation challenges,” said J.R. Bergantino, CIC, director of Rain Bird Golf and International. “By upgrading our membership to the platinum level, we can do even more to support IA’s efforts promoting education, professionalism, sustainability and a positive image of our industry for generations to come.”

Rain Bird manufactures a broad range of irrigation products for homes, golf courses, sports arenas, commercial developments, universities, parks and farms. The company’s products are available in more than 130 countries. In addition to its diverse product portfolio, Rain Bird is committed to the intelligent use of water and provides education, training and services to help the irrigation industry use water wisely.

Rain Bird’s investment will help the association implement its revised strategic plan, adopted by the IA Board of Directors in September 2013. The new plan focuses on changing the public perception of irrigation by developing standards and regulations and educating frontline irrigation professionals.

Platinum membership provides expanded benefits, including increased industry exposure through IA’s media channels and exclusive marketing and advertising discounts. In addition to regular membership, IA offers four premium categories for companies: bronze, silver, gold and platinum. All member dues help fund the association’s core strategic initiatives.