Rain Bird’s 2011 Intelligent Use of Water Film Competition is now accepting entries from amateur and experienced filmmakers who want to raise awareness of the need for effective, efficient and responsible water use. Now in its fourth year, the Intelligent Use of Water Film Competition is open to all narrative, documentary, animated, experimental short films of one to ten minutes in length. These films should creatively explore methods and ideas about how to responsibly manage and use Earth’s most precious resource.

A judging panel of film and water experts will review films submitted via the competition’s website, www.IUOWFILM.com. Finalists will win a trip to Los Angeles, where they will be guests at a formal screening event hosted by wildlife expert, Jack Hanna, a 30-year veteran of documentary films and TV shows.

“As a person that has spent the better part of my life documenting the beauty of wildlife and the habitats in which they live, I can appreciate the incredible power that film has to open minds, create an emotional connection and bring about change,” said Hanna, Director Emeritus of the Columbus (Ohio) Zoo and Aquarium and host of the syndicated television series Into the Wild. “When I travel around the globe, I get to see firsthand just how strong the connection between water and life is. I am excited to once again have the opportunity to join Rain Bird in raising awareness of the fragility of all life and the need to find sustainable solutions that will preserve all of Earth’s inhabitants.”

Following the screening of the finalists’ films and a roundtable discussion with the filmmakers and judges, two winners will be announced and awarded cash prizes of $6,000 for the Jury Award and $3,000 for the Audience Choice Award.

This year’s competition will also feature a $6,000 Green Industry Award, which will be presented to the finalist’s film receiving the most votes from professionals who work in the green industry, such as landscape architects, landscape contractors, irrigation contractors and golf course superintendents.

In addition to the return of Questex Media Group and FilmL.A. as Intelligent Use of Water Film Competition partners, The Chronicles Group, GOOD magazine and the Southern Nevada Water Authority have also partnered to support the competition in 2011.

All entries to the Intelligent Use of Water Film Competition must be submitted electronically no later than 11:59 PM (PDT) on Monday, August 1, 2011 for consideration. More information about the competition and entry requirements is available at www.IUOWFILM.com. Visit Rain Bird’s Facebook page to share thoughts and ideas with other filmmakers.