Mutt Madness, a dog adoption event for attendees at GIE+EXPO, will take place Thursday, October 18, from 11 a.m. to 2 p.m. in Freedom Hall at the Kentucky Exposition Center.

Held in partnership with the Kentucky Humane Society (KHS) and GIE+EXPO, the event offers an opportunity for rescue dogs to find their forever homes.

The Outdoor Power Equipment Institute (OPEI)’s education platform, TurfMutt, and the trade show will donate a $10,000 check to KHS during the event to support their good work in animal rehabilitation, rescue, and adoption.

“Louisville Tourism is so pleased to be a part of this innovative partnership between one of our longest running shows and the Kentucky Humane Society (KHS). Not only will our furry friends bring smiles to the nearly 23,000 show attendees, but will also promote the importance of shelter adoptions – something I wholeheartedly believe in as an adopter myself,” said Karen Williams, president & CEO of Louisville Tourism.  “As a premier outdoor tradeshow, GIE+EXPO is the perfect organization to partner with our own KHS as they both share a common interest of beautifying the outdoors – something both humans and dogs can appreciate. We are grateful to GIE+EXPO for the lasting impact they are making on the Louisville community with their $10,000 financial commitment and adoption drive.”

“We are taking the definition of ‘show dog’ to a whole new level,” said Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI), which is the managing partner in the outdoor living and equipment exposition.

“Thousands of GIE+EXPO attendees drive to Louisville for the show and can bring a dog home with them,” said Kiser. “After all, who knows your yard the best? Your dog. And who makes your yard possible? The contractors, manufacturers, and landscapers who attend GIE+EXPO. It’s a win-win for everyone.”

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