SIMA announces new snow industry event

Recruiting/retaining quality workers for winter snow removal operations is consistently cited as the number one challenge for professional snow and ice management companies. Dedicated to helping the industry address these challenges, the Snow and Ice Management Association (SIMA) announced its new Season Opener: Building Your Snow Dream Team, sponsored by BOSS Snowplow. This educational and networking event will be held September 19-20, 2017, at the Hyatt Regency Inner Harbor in Baltimore, MD.

The early bird deadline for the Season Opener ends August 31, 2017. Cost is $275 for members and $375 for potential members, and $50-off each additional team member who attends. Learn more and register online at



The Season Opener will focus on real world solutions, peer engagement, and expert insight to help companies start the snow season strong:

  • The event will kick off with former NBA All-Star and team-building expert Mark Eaton. He will share stories and lessons learned through his experiences with team dynamics and facilitate a discussion on recruiting methods being used by some of the snow industry’s most successful companies.
  • Attendees will participate in roundtable discussions to share experiences, and tips for building snow careers.
  • The event will close with Gallup-certified strengths coach Leslie Boomer, who will provide tangible takeaways on how to develop talent in your snow organization. All registered attendees will receive a free StrengthsFinder assessment and access to a follow-up webinar on how to apply StrengthsFinder to their organization’s employees for professional and personal achievement.

Not only will attendees take away direct knowledge from session speakers and roundtable discussions, but their participation also will help shape the creation of Best Practices and Standards for Building Careers in Snow & Ice.

Before digging into the educational portion of the agenda, attendees will network during a visit to Baltimore’s Camden Yards to watch the Baltimore Orioles face off against the Boston Red Sox on September 19.


“Talent acquisition and retention have become a challenge in the snow and ice removal industry,” says SIMA CEO Martin Tirado. “This event will give attendees a strong base plan to recruit employees and help them develop their careers in the industry.”