Last week the new SipcamAdvan corporate brand design was introduced. The design supports the revised SipcamAdvan corporate structure and market strategy which provides a launch platform for profitable, differentiated technologies in the agriculture, turf, ornamental and pest control markets in the United States and Mexico. The innovative technologies include both conventional and biorational products that support sustainable, conventional and organic production practices.
SipcamAdvan is bringing new products to market through partnerships with research-based companies, the formulation expertise of its parent company, Sipcam-Oxon, and joint ventures. “Developing a full portfolio that includes both biorational and conventional products supports our distribution customers in key markets,” said SipcamAdvan President and CEO, Andy Lee. “This is an exciting time to be part of the SipcamAdvan organization with several new product launches planned for the second half of 2009.”
SipcamAdvan is now structured into two business units in the U.S. The Agriculture Business Unit serves food crop and fiber production agriculture markets and the Specialty Business Unit supports the turf & ornamental, home & garden, pest management and industrial biocide markets. Each business unit has a dedicated sales force for customer support.
SipcamAdvan is owned by the Sipcam-Oxon Group, an Italian company recognized worldwide for its formulation and manufacturing expertise. SipcamAdvan uses a distribution-focused marketing strategy to provide traditional chemical and biorational products to the agriculture, turf and ornamental, home and garden, and pest management markets in the U.S. and Mexico. The company is headquartered in Durham, North Carolina.