SiteOne Landscape Supply has signed on to become an Elite Partner of the Bassmaster Elite Series and title sponsor of the SiteOne Bassmaster Elite at Cayuga Lake, New York.
Also under the agreement, SiteOne has become a Hospitality Partner of B.A.S.S., which will provide special events for SiteOne guests in conjunction with the 2019 Toyota Bassmaster Angler of the Year Championship at Lake St. Clair, Mich.
“We are pleased to welcome SiteOne into the B.A.S.S. family of sponsors,” said B.A.S.S. CEO Bruce Akin. “Their customers have much in common with bass fishing fans everywhere, including a love of the outdoors and an appreciation of nature. We look forward to helping those customers connect with fishing in a new and different way.”
“We are excited to partner with the B.A.S.S. organization to help strengthen our connection with our customers,” said Greg Kirksey, director of brand marketing for SiteOne. “We know that many professionals in the landscape industry are also avid anglers and outdoor enthusiasts. Giving our customers a chance to fish alongside Elite Series pros is truly a once in a lifetime experience and something we’re thrilled to be able to deliver together with B.A.S.S.”
B.A.S.S. will host and manage a pro/am bass tournament for SiteOne guests at the $1 million AOY Championship, which will crown the 2019 Toyota Bassmaster Angler of the Year and determine 39 invitations to the 2020 Bassmaster Classic presented by DICK’S Sporting Goods. At St. Clair, the Top 50 Elite pros in performance points rankings will compete Sept. 26-27 and 29, with a special Fan Day on the 28th. On the pros’ off day, SiteOne invited guests will take part in a bass tournament of their own on a nearby fishery.
In addition, B.A.S.S. will provide special hospitality opportunities for SiteOne at three Elite events this year, including the SiteOne Bassmaster Elite at Cayuga Lake— to be held at Union Springs, N.Y., Aug. 22-25 — and two others to be named later.
As an Elite Partner, SiteOne is entitled to promote its products and services at Elite Expos held at Elite tournaments this season.
“SiteOne’s presence at our Elite Expos will ensure that our fans will have even more reason to come out to our tournament venues and stay around as Elite Series anglers weigh-in their heaviest five-fish limits of bass,” said Akin. “All season long, we are celebrating the Year of the Fan’ at our events, and the free activities and displays at the expos are just some of the ways we say ‘thank you’ to them.”