Stihl announces new CFO, as well as new executive board member for marketing and sales

Stihl announced Ingrid Jägering as the new chief financial officer and information technology officer at Stihl AG; and also that Sarah Gewert will be appointed Stihl executive board member for marketing and sales in 2023.

Ingrid Jägering

Ingrid Jägering is the successor to Karl Angler, who, at 66, will leave the company at the end of 2022 when his contract expires.

“With Ms. Jägering, we have gained an excellent manager for our family company,” said Dr. Nikolas Stihl, chairman of the Stihl advisory and supervisory board. “She has proven her great financial expertise in various industries and intercultural contexts. In addition, she has extensive experience in the implementation of large transformation projects.

“We would like to thank our previous board member for finance and information technology for their extremely successful work at Stihl in around two decades. Our U.S. subsidiary, Stihl Inc. in Virginia Beach, was able to win Mr. Angler back in 2002, where he worked very successfully for 10 years as vice president finance in our largest foreign subsidiary. From Virginia Business Magazine, he was even voted ‘CFO of the Year’ in 2011.”

Jägering will join Stihl on January 1, 2023 at the latest; possibly even earlier in the course of 2022. The board department includes finance, controlling, treasury, IT and the management of corporate investments. At the recommendation of the Stihl Advisory Board, Ingrid Jägering was unanimously appointed by the Supervisory Board to the Board of Management for three years.

Jägering began her career in 1986 at Siemens AG in Bocholt with an apprenticeship as an industrial clerk. Until April 2012 she worked for the German group and several of its subsidiaries and sold parts of the company in various positions in Germany and abroad. For more than 10 years she was part of the top management of the respective companies: most recently she held the position of managing director and chief financial officer of the Wind Power division at Siemens Wind Power A / S in Denmark. She then worked for four years as managing director and CFO of various business units at Man Diesel & Turbo SE in Augsburg and Oberhausen, before becoming CFO in April 2016, member of the management and labor director at OSRAM Opto Semiconductors GmbH in Regensburg. Ingrid Jägering has been CFO and labor director at the listed Leoni AG since August 2019.


Sarah Gewert

Sarah Gewert is set to become the new executive board member for marketing and sales at the Stihl Group. Gewert will take over from Norbert Pick, who will retire when his executive board contract expires at the end of 2022.

“We are delighted that we have been able to find someone of Ms. Gewert’s caliber and talent from within the company to head up marketing and sales moving forward,” said Dr. Nikolas Stihl. “She is a proven expert in brand and customer experience. With her unwavering customer focus, she revamped our brand concept, established the Stihl brand in B2C business and played a key role in developing our omni-channel strategy.”

After completing her studies in economies, Cologne-born Gewert began her career in 2005 at designer furniture manufacturer hülsta-werke Hüls GmbH & Co. KG in Stadtlohn, where she rose to become head of marketing. In 2014, Gewert joined Andreas Stihl AG & Co. KG in Waiblingen as the senior head of marketing communication. She took charge of the department in 2020 and became responsible for the Stihl Group’s global marketing communication activities. Since then, Gewert has been a strong presence in the Stihl marketing strategy and brand identity and successfully introduced direct online marketing and customer engagement.

“Mr. Pick has been crucial in developing and bringing forward Stihl’s global sales and marketing organization,” said Dr. Nikolas Stihl. “Under his stewardship, Stihl has recorded massive growth on both a qualitative and quantitative basis. I would like to express my heartfelt gratitude for his loyal and successful service to the company across almost two decades.”