Stihl generates more than 5 billion euros in revenue in 2021
The Stihl Group achieved record-breaking revenue of 5.06 billion euros in fiscal year 2021, equating to a year-on-year increase of 10.4 percent. Excluding currency effects, revenue would have increased by 12.3 percent. The group, whose headquarters are located in Waiblingen, Germany, generated 90 percent of its sales revenue abroad.
“We exceeded our own expectations in 2021,” said Michael Traub, chairman of the executive board of Stihl, at the press conference presenting the company’s annual results on April 26, 2022. “Not only did we achieve new records in terms of sales and production, we also exceeded the 5-billion-euro mark in revenue for the first time in our 96-year history, despite enormously challenging circumstances.”
Even though global disruption to supply chains and severe shortages in materials, capacity, and personnel significantly impacted the market supply situation, Stihl was still able to keep its production running at full speed thanks to proactive planning.
“The new records we achieved in revenue, sales, and production in 2021 are a testament to the outstanding performance by the entire Stihl team and the huge amount of dedication and flexibility shown by our workforce,” Traub added. “They have made the impossible possible.”
The Group’s headcount is also at a record level. As of Dec. 31, 2021, the Stihl Group had 20,094 employees worldwide, which equates to growth of 10.4 percent compared to the prior year.
The gardening and DIY trend — with customers aiming to create a feeling of well-being at home and purchasing high-end gardening products — continued in 2021. Many customers, particularly in Western Europe and North America, have been exploring entirely new approaches to beautifying their green spaces. As a result, demand for high-quality and user-friendly products that further increase the feel-good factor in people’s homes and gardens was particularly strong. Countless product innovations and favorable weather conditions bolstered sales elsewhere in the world too. Online sales also saw significant growth. Demand for consumer and professional products increased across all regions. The trend toward battery-operated tools continued overall in the past year, particularly in the consumer goods segment in western industrialized countries. However, demand among professional users for high-performance battery-operated tools also increased. Demand for Stihl’s gasoline-powered products remained brisk as well, with sales also increasing year on year in this segment.
“These figures clearly show that our customers continue to regard both segments as relevant and important,” Traub said. “That’s why we will continue to invest a great deal in the forward-looking battery-operated segment without compromising on our gasoline-powered tool business.”
In many markets, Stihl would have been able to sell more tools under better global supply chain conditions. Production at all locations around the world was at full pace to match strong global demand.