Strata Systems, Inc. today announced that Elizabeth (Liz) Nicholson has been appointed its sales manager for the U.S. West Coast region.

A graduate of Sacramento State University, Nicholson has developed expertise within the segmental retaining wall industry. As the former sales manager of a geogrid manufacturer located on the West Coast, she brings more than five years of geosynthetics experience to Strata Systems, along with a high-energy, customer focused attitude.

“Liz Nicholson’s experience working with civil engineers, distributors and earthwork contractors gives her keen insight into the soil reinforcement challenges facing Strata’s customers,” said Chip Fuller, president of Strata Systems, Inc.

Nicholson will reside in Folsom, Calif. with her two children. She is an avid water and snow skier.

“The addition of Liz Nicholson to the Strata sales team, will help us bring executive-level technology leadership to our customers on the West Coast and throughout the USA,” said Fuller. “This is the next logical step in our commitment to total client satisfaction. Elizabeth fits in with Strata’s culture of ‘customer first’ sales management – allowing our sales team to better focus on servicing the needs of our Stratagrid, StrataTex, and Sleeve-It customers.”

Strata Systems is a leader in the production and distribution of advanced geogrid soil reinforcement and composite geosynthetic products under the Stratagrid, Microgrid and StrataDrain brands. Additionally, the company’s newly acquired Sleeve-It product line affords designers and civil engineers a code-compliant system for integrating fencing into engineered retaining walls. High performance Strata products are designed to meet complex engineering and construction challenges relating to retaining walls, reinforced slopes and embankments. Strata Systems’ state-of-the-industry manufacturing and R&D capabilities are an extension of its commitment to growth through innovation.