Study forecasts increased demand for hardscapes products
According to The Freedonia Group’s new study on the U.S. landscaping products market, consumers are crazy about outdoor living, and it’s positively impacting demand for higher value hardscape products and outdoor heating implements.
As consumers seek to expand the square footage of their homes by creating more elaborate “outdoor rooms” that emulate the comfort and aesthetics of indoor living areas, they’ll increasingly invest in more expensive (but better looking) hardscape products. Demand for hardscape products is expected to increase 5.4 percent per year through 2023, driven by interest in higher value products such as stamped concrete plank pavers that resemble wood, natural stone products, porcelain pavers and permeable.
Furthermore, outdoor living stalwarts such as fire pits and chimeneas – part of the $665 million “other landscaping products” category – will see renewed interest from homeowners seeking to add ambiance to their outdoor rooms and extend their outdoor leisure time past sunset, particularly in cooler climates where outdoor living is seasonally limited.