In the past years, women have been able to stand out in the work environment by entering fields that were previously dominated by men and were not considered appropriate for women. The story is no different for the landscaping industry.
According to the 2016 State of Women-Owned Businesses Report by American Express, nowadays 1.3 million women in the United States are business owners in the landscape industry. Although landscaping is known for being a man’s world due to the nature of its strenuous work, statistics like this one show how a woman’s perspective has diversified and strengthened the different sectors of the business. Brilliant examples of talented women that have succeeded and marked a difference in the industry are Pamela Berrios, Victoria Trucco and Marisol Medrano Mejia.
As founder and president-elect of the National Hispanic Landscape Alliance (NHLA), realtor, and CEO and director of Alexandria Lawn Service, Pamela Berrios has become a true example of the potential for succeeding in different professional fields that women have. Always deeply involved with her community, she has dedicated great part of her efforts to empowering women, through motivational seminars and workshops for their personal and professional development. As the first female president of the NHLA, Pamela represents not only the Hispanic community in the industry, but also women, their capacities, talents and leadership.
Victoria Trucco, executive director of operations of Nature’s Dream Design, specialist in landscape architecture and member of the NHLA, has shown how women’s capacities and talents are an essential part of the industry. Victoria has forged the path for women who aspire to build a career in the landscape architecture industry. With her experience in the field, Victoria is known for her inspiring designs and unique talent.
“More women should study landscape architecture because there are so many great opportunities and a lot of demand for designers,” said Victoria. “In residential properties, women are usually the ones making the final decisions and it is much easier for us as women to understand their necessities and gain their trust.”
Lastly, Marisol Medrano Mejia, member of the board of directors of the NHLA and CoCal Landscape human resources director, has stood out for her leadership and compromise with members of her community. Throughout her 18 years of experience in the industry, Marisol has built a commitment to the personal and professional development of her employees. Recognized nationally for her leadership and an expertise in the H-2B program, Marisol has provided many Hispanic workers with the opportunity to fill temporary jobs in the United States and reach new opportunities.
Pamela, Victoria and Marisol are women that have succeeded in the industry and have been able to influence and inspire those who surround them through their talents, strengths and restless efforts.