The Tree Care Industry Association (TCIA) promoted Amy Tetreault to the new position of executive vice president (EVP). TCIA is a trade association of 2,000 tree care firms and affiliate companies established in 1938.
“TCIA is pleased to give Amy the opportunity to use her years of experience with our organization to better support our staff and serve our members. TCIA seeks to promote from within whenever possible. That way, both our staff and members benefit from the knowledge and skills acquired over time,” said Dave White, president and CEO.
Tetreault will be responsible for helping TCIA teams translate strategy into actionable steps for growth, as well as implementing organization-wide goal setting, company operations, and employee productivity.
“I look forward to working even more closely with my fellow team members to leverage our diverse skillsets to achieve the ambitious goals we’ve outlined as an organization,” said Tetreault.
She has served in roles of increasing responsibility and authority within the corporate engagement, development, and marketing teams. During her ten years at TCIA, Tetreault also helped launch the Women in Tree Care initiative, helped create the TCI Virtual Summit (during the pandemic), and supported her team to grow the TCI EXPO trade show floor, re-design the TCI Magazine (and accompanying website), and more.
Tetreault holds a master’s degree in journalism from Emerson College, teaches yoga at a local studio, and lives/plays on the New Hampshire seacoast with her husband and dog.
The mission of TCIA is to advance tree care businesses by providing safety and education programs and standards for tree and landscape firms worldwide.