Terex launches dedicated compact equipment line

Terex Construction introduced a dedicated compact equipment line, distributed throughout North America. The compact equipment line includes both Terex-branded compact track loaders, featuring the ASV patented Posi-Track undercarriage technology, and a broad portfolio of offerings from Terex, including compact excavators, compact wheel loaders, site dumpers, tractor loader backhoes, light towers, telehandlers, power buggies, and tandem asphalt rollers.  The compact equipment line will focus exclusively on the needs of this key market segment.

With more than 45 unique product models, the Terex compact equipment line offers one of the widest ranges of compact equipment available from a single manufacturer, giving contractors numerous options for their equipment investment.  In addition, Terex parts and service, and Terex Financial Services, are available to customers who purchase Terex equipment. Terex Financial Services offers a wide range of effective finance and leasing solutions, structured to complement customers’ cash flow and budgets. The Terex Financial Services team assists in all areas of asset management, from the analysis of future equipment values through the disposal of used equipment.

Through December 31, 2009, dealers who distribute ASV products only, will continue to offer these machines under the ASV brand. Effective January 1, 2009, all current ASV products will also be branded “Terex” and will join the North American Terex® compact equipment line. In the interim, customer events and media coverage that features both Terex and ASV-branded products will be promoted as Terex ASV.

From selecting the right machine for the application to determining the total cost of ownership, Terex compact equipment dealers will focus on helping contractors maximize their investment.  “By combining Terex Construction’s broad line-up of compact products and services with our innovative compact track loaders featuring our patented Posi-Track™ undercarriage system, we are able to provide an exceptional ownership experience,” says Del Carver, area director, Terex North America Compact Equipment.

“We are committed to giving compact equipment owners more equipment choices, better product features and greater reliability, as well as the best service before and after the purchase,” Carver explains. “Contractors are demanding more for their money from both their dealer and their manufacturer, and we plan to give them what they want.  With the power of the Terex® compact equipment line, we are confident that we can do just that.”