Mitsubishi Fuso Truck and Bus Corporation (MFTBC) announced the appointment of Todd Bloom as president and CEO of Mitsubishi Fuso Truck of America, Inc. (MFTA), effective July 1, 2010. A 26-year veteran of the commercial vehicle industry, Bloom will be based at MFTA’s Logan Township, N.J., headquarters, outside Philadelphia, and will be responsible for all aspects of MFTA’s business operations. He succeeds Takeo Ishimaru, MFTA chief financial officer who has been serving as acting president and who will continue in his key role as the company’s CFO.
“Todd Bloom is well positioned to lead the Mitsubishi Fuso Truck of America organization, and to further develop the Mitsubishi Fuso business in North America,” said Kai-Uwe Seidenfuss, MFTBC Vice President of Sales & Service International. “Mr. Bloom has broad leadership experience with Japanese and import brands in the North American market, and has worked extensively with dealers and customers in a spirit of successful partnership. Under Mr. Bloom’s leadership, we expect the team at MFTA to further grow and strengthen the Mitsubishi Fuso brand in North America.”
Bloom has held a variety of leadership positions in the North American commercial vehicle industry. He joined the Isuzu organization in 1997 and subsequently served as vice president of Marketing for American Isuzu Motors Inc., vice president of marketing for General Motors Isuzu Commercial Truck and vice president of marketing and fleet operations for Isuzu Commercial Truck of America. He holds a Bachelor of Science in Advertising/Marketing from the S. I. Newhouse School of Public Communications at Syracuse University.