Toro launches new rewards program for landscape contractors

Toro announced the introduction of the new Toro Parts & Accessories Rewards Program — a loyalty program that allows landscape contractors to earn rewards by purchasing Toro Genuine Parts and accessories.

The rewards program is managed through a website that can be accessed by smartphone, tablet or computer. Landscape contractors will earn two points for every dollar purchased, and record their points by uploading a picture of their receipt to their account. The website records the part numbers and quantities shown on the receipt and then assigns the appropriate point value from the purchase, which is then available in the landscape contractor’s account.

Landscape contractors can redeem points for a variety of rewards, including gift cards toward food, goods, future Toro parts purchases, as well as Toro merchandise. The new program even allows landscape contractors to earn additional points by viewing videos and sharing Toro content via their social media networks.

“Even for those who don’t consider themselves to be tech savvy, it’s very simple to sign up and start earning points,” explains Kim Wellman, aftermarket marketing manager at Toro. “We’re offering some great rewards simply for purchasing Toro parts and accessories that landscape contractors already need for their business, and we’re thrilled to be able to offer this program to our loyal customers.”

Landscape contractors looking to protect their investment and maintain optimal performance of their Toro equipment should insist on Toro genuine parts, Wellman explains. “When it comes to reliability, we deliver replacement parts designed to the exact specifications of our machines. That translates into peace of mind for the contractor.”

The website will be available on February 9, 2017. To learn more about the program, please visit